If anyone has built you a website, and they did not install Google Analytics, or analytics of any type, they only built you half a website. Building a website that does not provide the owner the opportunity to know when there is a potential issue with the way the site is working is really pointless.
If you've built a website yourself, this is a very common area that gets overlooked. Here at Affordable Website Design and Digital Marketing we are big fans of the Google Analytics platform for a number of reasons:
- It's free! It's true. Google will provide us with a piece of code that our website team will add to your website. Once that code is installed it will begin to track users activity on your website.
- The data is collected in real time. This allows for changes to be made before a potential problem becomes a big one.
- We are able to see specific areas that are showing an interest in your product or service. This is a great way to save money and target the exact locations who are looking for your business.